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Cashflow Tips. . . . . . . . . . . . . . .for your Business
January 9, 2007
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ISSN 1550-4182
- Vol. V, Issue 1
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Don’t offer a Door Prize...
Have you ever offered your products or services as a
door prize? Was it your intent to get business from
it? And did you?
I recently took advantage of services at a spa I’d
won at a lunch meeting of a professional
organization. I’d made an appointment and
mentioned I’d also like a manicure while I was there.
When I arrived, I was greeted, by “Oh, you must be
my next client.”
Contrast that greeting to one my husband received
later that day when he stopped to pick up dinner at
a nearby Chinese restaurant we frequent about once
every other month. “Hi! Anthony! How are
you?!”
Now, the appointment at the spa was for a service I
wasn’t familiar with and, as I later found out, has the
best results when there are multiple visits. While the
service was okay, I was simply handed a brochure as
I left (which is where I
learned about the need to return for multiple visits).
There was no exclamation about what a difference
the treatment had made or even the slightest hint
that I might want to book additional treatments.
The manicure I’d asked about when making the
appointment did not materialize either.
Hello? What is the reason you offer a door
prize
anyway?
- To gain visibility for your business at the time it is
given away
- To have the opportunity for a potential customer
to experience your products or services
- And, to gain additional sales beyond the
free product or service
offered
At the spa, my experience could have been
concluded by telling me what benefits they could
already see and how more treatments could have an
even more pronounced effect. Could they schedule
my next treatment? And, that manicure you
wanted... As it was, there were no additional sales
made that day (although I would have been happy to
have made a purchase) and no repeat business.
So, don’t offer a door prize..., that is, until
you’re
prepared to
reap the benefits.
If you'd like help getting additional sales in your front
door follow this l!nk.
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Cheryl will be in Los Angeles later this week. Watch
for announcements of more of Cheryl's speaking
engagements later this year in San Antonio,
Dallas, Los Angeles and New York. You won't
want to miss out!
If you belong to a professional organization that
is looking for a speaker for an upcoming
meeting, see how Cheryl can
help.
Warm Regards,
Cheryl E. Cook
Pro Money Inc
phone:
210-289-8942
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