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Cashflow Tips. . . . . . . . . . . . . . .for your Business
June 26, 2007
ISSN 1550-4182 - Vol. V, Issue 13
In This Issue
Other Resources
Good Morning, Cheryl,
Sea World

You remember a few weeks back I suggested you set clear intentions for what you'd like to accomplish by the end of the summer to avoid that all too common phrase - Ohmigosh! Where did the summer go?! (If you missed that issue, go here.)

So, I followed my own advice and made a list, which included a trip to Sea World. My husband had never been to there, even though there's one right in our backyard, so off we went to see Shamu, the killer whale, beluga whales, dolphins and, of course, enjoy some rides - the Steel Eel, the Great White...

If you know me at all, you'll know that even a day at Sea World brings thoughts of you and your business. I thought, sometimes our businesses feel like we're on a roller coaster. Our business begins to take off, climbing upward. The ride up has awesome views and endless possibilities. There's great anticipation of what lies ahead, and then, seemingly without warning we're plumeting downward. Just as a groan escapes, we're jerked upward into an overhead spiral and hurled immediately into a corkscrew before we have time to let out another scream.

Sound like your business at times? Whether we choose to experience it with hands in the air or gripping the bar with our eyes closed, having someone beside us who's been there before sure makes it more fun and when it seems we've gotten the wind knocked out of us, they can help us recover and prepare for that next loop.

To see if it makes sense to have someone in the seat next to you, read on...

Courage is not the absence of fear, but rather the judgment that something else is more important than fear. Ambrose Redmoon
sombrero
What hat are you wearing?

Multi-tasking. Not uncommon to many of us. Wearing different hats? That's my typical day, you say.

Functioning in different roles is what small business owners do as they grow their business. When we work ON our business rather than IN our business, we may have on our conservative Finance fedora one minute and the next be swaggering down the hall in our Marketing comboy hat.

But, this idea of different hats may be the key to working ON your business. Often, business owners see working ON your business as one single oversized sombrero. We're so uncomfortable wearing such a big hat that we just simply avoid it.

So, what are the hats you wear within your business? Your organizational chart might include marketing, finance, operations, and product development. What are the functions to be performed within each role? And, how much time do you spend currently in each of these roles? What percent of your efforts should be focused on each role in order to move your business forward?

Rather than thinking of these roles as one giant bucket of stuff you should do, but don't make time for, think of each role as different hats you can easily wear, a baseball cap, a fedora, a beret, or a hard hat. You don't have to put on the oversized sombrero to work ON your business. All you have to do is pick up that comfortable baseball cap and work on that one role. Schedule time in your day to try out the fedora, to work ON your business, one hat at a time. It'll seem less overwhelming than wearing that oversized sombrero and you'll find a way to squeeze in that safari hat where a sombrero would never fit.

As you begin working ON your business by scheduling each of the hats into your week, you'll find it easier to put boundaries around your time. No longer can you become all consumed with just one role because you now have incorporated each hat into your schedule. Use your hats to move your business forward.

Need help picking the right hats in your organization? Ask Cheryl!
Small Biz BIG Results

  • Ready to take your business to the next level?
  • Need practical yet creative ideas to jump start your business?
  • Looking for a way to grow your business on a limited budget?
  • Just need a few good ideas you can immediately put into practice?
Purchase this book to get help taking your own BIG Results Action Steps now!

Get ideas to propel your business forward when you book Cheryl as the dynamic speaker for your next meeting. Book your date now.

Warm Regards,


Cheryl E. Cook
Pro Money Inc

phone: 210-289-8942




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